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1 – 10 of 13Angi Martin and Julie Cox
With a push toward inclusion of students with disabilities in the general education classroom, students who are d/Deaf or hard of hearing (DHH) are exposed to greater educational…
Abstract
With a push toward inclusion of students with disabilities in the general education classroom, students who are d/Deaf or hard of hearing (DHH) are exposed to greater educational opportunities. Given the largely verbal nature of traditional classroom instruction, there has been a need for advancements in technology to provide more access to the material covered by teachers and in class discussions. In addition, the COVID-19 pandemic and the transition to virtual learning also brought to light many additional challenges for the DHH population, which can, in part, be lessened through technological advancements.
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Angi Martin and Julie Cox
The education of deaf and hard of hearing (d/DHH) students is largely dependent on the preferred mode of communication. Historically, the mode of communication for d/DHH students…
Abstract
The education of deaf and hard of hearing (d/DHH) students is largely dependent on the preferred mode of communication. Historically, the mode of communication for d/DHH students was determined by society rather than by students and families. This resulted in divisiveness between the Deaf culture and proponents of oral communication. The adoption of IDEA allowed family participation in the decision-making process. Advances in technology increased student access to sound, resulting in more educational placement options. Despite the positive changes, the complex nature of hearing loss and the wide variety in cultural considerations have made it difficult to determine the best approach to deaf education. Thus, educators and providers are left in a conundrum of which version of “traditional” deaf education is best for students.
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Julie Cox and Angi Martin
Assessing learning outcomes for students who are d/Deaf or hard of hearing presents ongoing challenges given the largely verbal nature of classrooms and the presentation of…
Abstract
Assessing learning outcomes for students who are d/Deaf or hard of hearing presents ongoing challenges given the largely verbal nature of classrooms and the presentation of information. Educators should carefully consider several factors when assessing their students who are d/Deaf or hard of hearing. Those factors include, but are not limited to: the format of the assessment, the format in which the student is expected to respond, classroom acoustics, as well as how to continue monitoring learning outcomes based on classroom instruction.
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Nathalie Veg-Sala and Angy Geerts
Nowadays all luxury brands have their own websites, using them either as a communication and/or distribution tool. However, luxury consumers might still have different perceptions…
Abstract
Purpose
Nowadays all luxury brands have their own websites, using them either as a communication and/or distribution tool. However, luxury consumers might still have different perceptions regarding these websites, as it can be seen as a loss of prestige or selectivity. This study aims to have a deeper understanding of luxury consumers’ perceptions of luxury brand websites by identifying a typology and defining the individual characteristics of the groups identified.
Design/methodology/approach
The research uses the opposition of personal and interpersonal luxury as theoretical framework and the semiotic square based on this semantic opposition. A qualitative analysis based on 42 semi-structured interviews has been conducted. The interviews have been analyzed and subjected to interpretive content analysis.
Findings
The analysis of the verbatims shows that the consumers’ motivations toward luxury consumption (luxury for self or personal, luxury for others or interpersonal, negation of luxury for self and negation of luxury for others) can explain consumer differences in terms of attitudes toward luxury brand websites. The four classes are characterized according to their positive and negative perceptions of e-commerce and interaction tools used in luxury brands websites and also their expectations.
Practical implications
This study defines guidelines for managers to develop luxury brand websites that correspond to their target.
Originality/value
The originality of this study lies in the use of the semiotic square to refine the analysis of luxury consumers’ attitudes and to make more precise contributions. It also relies on using the theory of personal and interpersonal luxury to understand consumers’ expectations toward luxury brands websites.
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Baris Yilmazsoy, Harald Schmidbauer and Angi Rösch
Understanding and defining the characteristics of environmentally conscious or concerned consumers has received attention from academic researchers, commercial sector, and policy…
Abstract
Purpose
Understanding and defining the characteristics of environmentally conscious or concerned consumers has received attention from academic researchers, commercial sector, and policy makers. The purpose of this paper is to identify distinct market segments in three countries (China, Germany, and Turkey) based on several “green” attitude and behavior variables.
Design/methodology/approach
A survey was administered in three countries, yielding a total of 1,415 valid survey responses.
Findings
Four clusters, ranging from the “greenest” to the “least green” segment, were identified and characterized for each country. Inter- and intra-country similarities and differences are discussed. Existence of cross-national segments was confirmed.
Research limitations/implications
There is a potential gap between actual behavior and reported behavior.
Practical implications
The segment profiles can be valuable to firms, particularly to those competing in multinational markets. By delineating areas of similarity among international diversity, enterprises can develop effective global marketing strategies.
Social implications
Understanding market segments in this respect is critical for policy makers who try to focus their policies that seek to promote green consumption.
Originality/value
This is the first study that uses cross-national data for segmenting the market based on “green” criteria, to the authors’ knowledge. Methodologically, the paper uses techniques and instruments that have not been used in this context before.
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The purpose of this paper is to identify how the socio-economic trends caused by the economic deregulation of the last four decades have led to a high-net-worth strata of…
Abstract
Purpose
The purpose of this paper is to identify how the socio-economic trends caused by the economic deregulation of the last four decades have led to a high-net-worth strata of individuals and families that conspicuously consumes luxury items and are the main customers in the luxury yacht market.
Design/methodology/approach
A selected cross-section review and discussion of relevant publications and theories within the field of tourism, social sciences, business and economic history are synthesised with relevant data to outline the factors leading to socio-economic change and conspicuous consumption.
Findings
This paper advocates for the synthesis of scholarly techniques found within the discipline of Business History to illuminate the development of a luxury yachting industry over the past four decades. Using the varieties of capitalism approach this paper demonstrates that the local characteristics of the BRIC (Brazil, Russia, India and China) in combination with the international globalisation and trade deregulation since 1980 has led to a new super wealthy class that engages in conspicuous consumption. Using a schema based on critical juncture theory, light has been shed on the specific factors underpinning the demand for luxury yachts as part of this conspicuous consumption.
Originality/value
This paper adds a new set of methodologies and theoretical tools to the student of luxury tourism that embed the practice within the context of socio-economic changes brought forth by economic globalisation since 1979, opening up new avenues of research.
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